I always get asked How do you create a “Successful Website”? The answer is always, it takes lots of work. To produce a great website that is popular you need to get some basic things correct, then you can then go ahead and build upon a solid base and create something that can be classed as successful website.
Here are 10 tips to website success, get these basic correct and website popularity will follow.
Keep adding new content and features give people a reason to visit back, don’t just expect them to come back.
Get The Basic Right
Make sure the site is well build. Check if its compatible on all Browser, Mobile, and Tablets, take a look at the article about Testing Website on Mobiles and Tablets here. Also check the code quality make sure it validates to W3C standard here.
Get It Found
Get the Basic SEO (Search Engine Optimisation) correct make sure all your Title, Meta, Alt Tags etc are all good. Also spend some time and get some quality inbound links.
Tell People About It
To get some links, spend some time on blogs and comment, and send emails to other sites in your Niche and ask for link exchange look for high quality sites with good Pagerank and never just spam.
Don’t Break It
Put aside some time every month to check for broken links. There are many solutions you cam use to automate this do a search on Google and look for some link checker software.
Don’t follow the pack be different, offer something that no one else has.
Make It Easy To Use
Work on accessibility of the site make sure the navigation is easy and descriptive. Look at the website from the point of view of the visitor, ask questions like is it easy to use? Is the website clear? And could everyone use the site?
Do Some Research
Ask your visitor questions, if its a e-commerce site create a Feedback form when people buy. Use this to take a critical look at your site, constructive criticism is good.
Be Clear About What You Want People To Do
Have clear call to action. If you want people to buy from the site make it a simple process and be clear of what you expect people to do.
Finally Have A Plan
Plan the development of the site, know what you plan to do with website in the next 6 month/1 year. Make the plan adaptable to events and new technologies. Create goals that are realistic and achievable and expect both success and failure.
No Website is ever finished.
A Web Designer from the Hartlepool in the North East of England part of the team at GIK Media. Currently enjoying working on the latest project. You can find view my profile Here